Jesper Søgaard, CEO of and founder of Better Collective A/S, Christian Kirk Rasmussen, COO of and founder of Better Collective and Flemming Pedersen, CFO of Better Collective have, indirectly through companies, sold shares in BC through an accelerated bookbuilding process managed by Nordea and Citi (Citgroup Global Markets Limited). In the aggregate, 3.1 million shares were placed at a price of SEK 131 per share, corresponding to a total value of approximately SEK 406 million.
Setterwalls advised the sellers in connection with the transaction. Better Collective is a leading sports betting media group that develops educational platforms within the iGaming industry. Better Collective is listed on Nasdaq Stockholm (BETCO).