Sampension, Friheden Invest and a group of current shareholders invest SEK 250 million in ecommerce company BZT Fashion AB, which owns and operates Boozt.com. The capital injection strengthens theehandel company’s growth opportunities in the attractive e-commerce market for adult and children’s clothes in the mid and premium segments.
Boozt.com is the fastest growing fashion e-commerce company in the Nordics with an annu-al revenue growth of around 70% since 2011 and a strategic goal of being among the three largest players in the market. In 2015, revenue is expected to exceed SEK 1 billion with a positive result. Following the transaction, the group of owners now include, among others, Sunstone Capital, Verdane Capital VII, ECCO Holding, Sampension, Friheden Invest and the company’s management. Setterwalls represented Boozt.com in connection with the fund raising.