{"id":48717,"date":"2024-02-07T14:11:17","date_gmt":"2024-02-07T14:11:17","guid":{"rendered":"https:\/\/setterwalls.se\/?post_type=events&p=48717"},"modified":"2024-03-26T12:02:01","modified_gmt":"2024-03-26T12:02:01","slug":"pan-nordic-conference-on-environmental-and-ethical-marketing-claims","status":"publish","type":"events","link":"https:\/\/setterwalls.se\/en\/events\/pan-nordic-conference-on-environmental-and-ethical-marketing-claims\/","title":{"rendered":"Pan-Nordic Conference on Environmental and Ethical Marketing Claims"},"content":{"rendered":"
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We are pleased to announce the fourth edition of our Pan-Nordic conference on Environmental and Ethical Marketing claims, which will take place in Malm\u00f6, Sweden, on 16 April 2024. Join us for an inspirational day of insightful subjects, discussions and networking opportunities where we delve into crucial topics shaping the landscape of environmental and ethical marketing claims. <\/strong><\/p>\n

Register for a day full of inspiration with interesting speakers and panel discussions covering the Nordic legal framework as well as the do\u2019s and don\u2019ts of sustainability claims. Industry experts will present relevant cases, current trends and their own work within green initiatives, and some of the most experienced Nordic marketing lawyers will guide you through relevant legal topics.<\/p>\n

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This year’s agenda focuses on the following main topics:<\/strong><\/p>\n

“Follow the green” and sustainability as a financial incentive<\/strong> where representatives from the banking and investment sectors will guide us through green loans and attracting capital to green investments answering questions such as “what makes an investment sustainable?”. Further, Nordic legal representatives will clarify clashes between marketing and financial regulations and guidelines (ESMA)<\/strong> in relation to green claims.<\/p>\n

The new narrative of climate capitalism<\/strong> represented by Swedish advertising and brand agency The Bacon Hospital, who works exclusively with brands sharing their mission of reaching beyond the 2030 goals. Using communication as a tool – how can companies shape up to break new ground corresponding to the global challenges we are facing?<\/p>\n

How to be compliant in a non-compliant world<\/strong> is a matter of brave and relevant decisions and the afternoon aims to highlight legal and ethical aspects setting the agenda to the contemporary communication framework. Nordic representatives will bring clarity to how unexpected “shitstorms” arising from marketing activities with ethical, moral, or political impact, can be managed, and you will be given an introduction to The Corporate Sustainability Due Diligence Directive (CSDDD)<\/strong>.<\/p>\n

Trends beyond the ordinary <\/strong>will round the day up serving as main topic for the panel members debating progressive marketing, legal and reputational risks and opportunities from a Nordic and consumer insight perspective, moderated by Swedish law firm Setterwalls.\u00a0 Please stay on after the panel discussions and enjoy final conversations over a pizza slice and beverages before heading home.<\/p>\n

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Details<\/strong><\/p>\n