Setterwalls has assisted Standout Capital in connection with the investment in Smartsign

Setterwalls has assisted Standout Capital in connection with the investment in Smartsign, a leading digital signage software provider.

Smartsign, a leading Nordic provider of digital signage software, is taking the next step in its growth journey through a partnership with Standout Capital. Smartsign offers a cloud-based and on-premises digital signage platform and has 35 employees with headquarters in Borlänge. Since its founding in 1998, Smartsign has evolved into a global platform with approximately 3,000 customers across sectors including public administration, industrial, retail, and healthcare. The company has demonstrated strong organic growth and consistently gained market share. Together with Standout Capital, Smartsign will strengthen its Nordic position, accelerate European expansion, and continue to invest in product development.

Through the acquisition, Standout Capital will become a majority shareholder in partnership with the Chairman of the Board, Johan Peters, and the management team, who will remain significant owners.

For more information, please see Standout Capital’s press release here.