case / 18 Jun 2021

Setterwalls successfully represented Jollyroom in a dispute over unfair marketing

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The Patent and Market Court approved Jollyroom’s claim regarding an injunction under penalty of a fine for unfair marketing against Babyland.

Setterwalls has represented Jollyroom, the Nordic region’s largest e-retailer in children’s and baby products, in a dispute over unfair marketing against competitor Babyland. Jollyroom brought an action regarding prohibitory injunction under penalty of a fine for eight different types of marketing claims used by Babyland, all of which made Babyland’s prices appear more favorable than they really were. Babyland disputed that bans would be issued for two of the eight types of claims. After a year and a half of litigation, the Patent and Market Court issued judgment on June 26, 2020. Jollyroom’s case was upheld on all counts, and Babyland was prohibited under penalty of a fine of one millions SEK for using the eight different marketing claims.

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