Profile

Since 2003, I have been assisting companies with advice relating to technology, IP, commercial contracts, data, and privacy.

I have been a partner since 2010 and am the head of Setterwalls’ IP/Tech team. I am a technology lawyer who assists Swedish and international companies with technology and IP-intensive projects, including partnerships, transactions, licensing, services and sourcing. I regularly advise on complex matters relating to the introduction of new technologies and digital services and have particular interest and experience in projects involving data, AI, automation, IoT, and Open Source Software.

Drawing on my experience in both privacy and intellectual property law, as well as my technology background, I have established a niche in helping clients negotiate complex transactions and contracts relating to information ownership and the exploitation of data. I have more than 20 years of experience working with regulatory issues related to privacy and data.

Språk: English, Swedish, Swedish

Karriär

2003-

Setterwalls

2006

Holland & Knight LLP, Boston, USA

2003

University of Gothenburg, LL.M.

2000-2003

University of Gothenburg, Department of Informatics, researcher

2002

Advokatfirman Cederquist, trainee

Rekommendationer

  • “Fredrik Roos is an outstanding lawyer, who is capable of explaining complex legal issues in a understandable manner. He stands out from a business and legal point of view.”

    Legal 500

  • “Fredrik provides a high level of service as well as a commercial awareness of our specific business context.”

    Chambers & Partners

  • “Fredrik Roos is extremely knowledgeable in his field and has a unique ability to find pragmatic ways to solve problems.”

    Chambers & Partners

  • “Fredrik is a seasoned and focused tech lawyer.”

    Chambers & Partners

  • “Fredrik Roos is very pragmatic and clear in his advice, always focusing on what is actionable.”

    Chambers & Partners

  • “Fredrik provides concrete recommendations that can be used directly as a solid basis for decision-making.”

    Chambers & Partners

  • “Fredrik Roos is a really good lawyer.”

    Chambers & Partners

  • “Fredrik Roos has unparalleled business acumen and top tier legal skills and provides trustworthy and high quality advice and output time after time. His in-depth knowledge of the industry and the challenges that we as his clients face makes him an incredible business partner as well as trusted legal adviser.”

    Legal 500

  • “Fredrik Roos is a leading IP lawyer and deserves the highest ranking.”

    Legal 500

  • “Fredrik is a true partner to the business and has a practical approach to complex issues. He is my go-to external counsel on complex legal topics.”

    Chambers Global

  • “He is the first port of call for complex licensing and contractual issues, particularly those tied to cutting-edge innovations and emerging tech”

    World Trademark Review

  • “One of the world's leading Data and TMT lawyers.”

    Who's Who Legal

  • “Fredrik is exceptional. Great availability, knowledge, to the point advice etc. He is my main rock to lean on.”

    Legal 500

  • “Fredrik is highly appreciated across the organisation for his responsiveness, intelligence and thoughtfulness, which makes him an absolute pleasure to work with. He has an ability to take a step back and look at the bigger picture and provide solutions.”

    Chambers Europe

  • “One of the best in the field, and he utilises a brilliant grasp of his clients’ business needs to offer tailored IP advice.”

    WTR 1000

  • “Fredrik Roos has in-depth knowledge and the ability to explain complex matters in an easy manner.”

    Chambers Global

  • “Fredrik really understands the client's issues from the client's perspective and always tries to find a balanced, suited-for-the-purpose solution.”

    Chambers Global

  • “Partner Fredrik Roos has a unique understanding of the data role in future business model. He has ensured that our Company is well protected against future unknowns without limiting the possibility to work with partners, customers and suppliers in a good way.”

    Legal 500

  • “Fredrik is to the point, extremely service minded and has in-depth knowledge of the relevant IP laws. Fredrik has the ability to communicate complex matters in a simple manner, so that the client is able to understand the issues at stake and make a well thought out decision on how to proceed.”

    Legal 500

  • “They are easy-going, hard-working and with an exceptional business understanding that expands well beyond what could be expected by a firm within this practice. The individuals are determined to find solutions and always working hard to find a way forward with the client’s best interest in mind. Fredrik Roos’ knowledge within the IP area has been vital to the success of my Project.”

    Legal 500

  • “He is one of the best lawyers I have worked with. He gives advice with a business mindset compared with in-house counsel, but still with the quality that you can expect from an external lawyer and with the value for money.”

    Chambers

  • “I think he is really good at getting the full picture and is on the money pretty much all the time. He is very knowledgeable in this sector.”

    Chambers

  • “Praised for his ability to adapt the advice to the situation and the business aspect.”

    Chambers Global

  • “Fredrik is a star, he is very easy to work with and very laid back and he makes complicated issues seem relatively straightforward. He is very hard working, he is contactable any hour of day or night and he has been a real help. I don’t know what we would do without him to be honest. I think they are smashing and I have no constructive feedback.”

    Chambers Europe

  • “Fredrik Roos is exceptional. Even when supported in matters by international high-end firms, I tend to call on Fredrik to help out in complex situations to find pragmatic, business-based solutions. I use many other firms, but Fredrik and his team has been the first choice for technology stuff.”

    Chambers Europe

  • “His service is very good and he helps us both with small and big matters. For a non-professional there is a jungle of dos and don’ts, but with Fredrik’s help it turned out really well”

    Chambers Europe

  • “Praised for his ability to find pragmatic, business-based solutions.”

    Chambers Europe

  • “I use many other firms, but Fredrik and his team has been our first choice for tech stuff.”

    Chambers Europe

  • “He has exceptional availability.”

    Chambers Europe

  • “Fredrik Roos continues to provide tailored pragmatic advice, in my experience always finding the right balance between time/cost/quality. I have switched jobs and industries in the past couple of years but continue to reach out to Fredrik for support. He stands out also in an international comparison.”

    Legal 500

  • “Fredrik Roos is a trusted and skilled resource.”

    Legal 500

  • “Fredrik Roos is exceptional. In a context where I normally work with large multinational firms on transactions I still tend to turn to Fredrik when it gets tricky- he is pragmatic and he really gets what the issue is. A great support.”

    Legal 500

  • “Fredrik Roos is an excellent support- he is my main go-to person for most issues and he has a great track record in getting new associates up and running quickly.”

    Legal 500

  • “Fredrik Roos specialises in cross-border trade mark and copyright disputes, and frequently advises clients from the automotive manufacturing sector. Clients say he is "very efficient, extremely service-minded and nice to collaborate with.”

    Chambers Global

  • “According to clients, Fredrik Roos demonstrates a 'perfect combination of being highly skilled but at the same time easy to work with.”

    Chambers Europe

  • “He is efficient, timely and provides business-oriented advice.”

    Chambers Global

  • “He is very skilled, proactive and business-minded.”

    Chambers Europe

  • “The ‘solution-focused’ Fredrik Roos is ‘business-minded’ and has ‘strong experience of IT industry standards’.”

    Legal 500

  • “Pragmatic approach.”

    Chambers Europe

  • “Fredrik Roos is singled out for his commerciality and his IT expertise.”

    Chambers Global

  • “IP and IT expert Fredrik Roos "brings a reassuring and calm attitude to our cases," according to clients, who appreciate his commercial approach, negotiation skills and availability.”

    Chambers Global

  • “Technology and IP head Fredrik Roos is "really responsive," enthuse clients.”

    Chambers Europe

  • “Appreciated for his service-mindedness and ability to communicate complex matters in a straightforward way to ensure clients can make a fully informed decision on how to proceed.”

    WTR 1000

  • “Fredrik Roos is one of the best attorneys with whom I've had the pleasure of working. He is incredibly knowledgeable and thoughtful while still being practical.”

    Chambers Europe

  • “Fredrik Roos' passion for his work and his clients shows in his dedication and commitment to delivering top-tier advice, as well as pragmatic and commercially sound solutions.”

    Chambers Europe

  • “Fredrik is a true partner to the business and has a practical approach to complex issues. He is my go-to external counsel on complex legal topics.”

    Chambers Global

Meriter

Case

Case | 27 Aug 2025

Setterwalls has advised the shareholders of Planima in connection with investment by Monterro

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Case | 10 Apr 2024

Setterwalls has assisted Jollyroom in a dispute over misleading price marketing related to new marketing legislation

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Case | 01 Dec 2022

Setterwalls has successfully represented Jollyroom AB in another misleading marketing dispute against Babyshop Sthlm Holding AB.

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Case | 26 Jul 2022

Setterwalls has successfully represented Jollyroom AB in a misleading marketing dispute against Baby V AB

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Case | 27 Aug 2021

Setterwalls successfully represented Jollyroom in a dispute over misleading price marketing

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Case | 18 Jun 2021

Setterwalls successfully represented Jollyroom in a dispute over unfair marketing

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Case | 09 Jun 2021

Setterwalls Advokatbyrå has advised Mecenat and its owners when Mecenat enters into a partnership with IK Investment Partners

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Case | 20 Nov 2020

Setterwalls has successfully represented Jollyroom in yet another a marketing dispute

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Artiklar

Setterwalls Receives Gold Ranking in World Trademark Review
News | 29 Jan 2026

Setterwalls Receives Gold Ranking in World Trademark Review

Läs nyhet
A legal overview: The Automotive and Mobility Sector in the Nordics
News | 07 Nov 2025

A legal overview: The Automotive and Mobility Sector in the Nordics

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Five steps to ensure Data Act compliance for IoT products and services within the MedTech sector
News | 22 May 2025

Five steps to ensure Data Act compliance for IoT products and services within the MedTech sector

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AI, health care and employers – the Swedish Authority for Privacy Protection focus areas for supervision 2025
News | 14 Mar 2025

AI, health care and employers – the Swedish Authority for Privacy Protection focus areas for supervision 2025

Läs nyhet
New camera surveillance legislation effective in Sweden from the first of April
News | 14 Mar 2025

New camera surveillance legislation effective in Sweden from the first of April

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Setterwalls Gold ranked by the World Trademark Review
News | 05 Feb 2025

Setterwalls Gold ranked by the World Trademark Review

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Liability, Opportunity and Risk: THE use of Generative AI in the Finance Industry
News | 20 Nov 2024

Liability, Opportunity and Risk: THE use of Generative AI in the Finance Industry

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A publication on the Automotive Industry in the Nordics
News | 06 Nov 2024

A publication on the Automotive Industry in the Nordics

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The EU implements the Travel Rule for transfers of crypto-assets
News | 23 May 2023

The EU implements the Travel Rule for transfers of crypto-assets

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New regulation on packaging: is your business affected?
News | 23 May 2023

New regulation on packaging: is your business affected?

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Setterwalls’ Tech Regulatory News Series – AI Act
News | 25 Apr 2023

Setterwalls’ Tech Regulatory News Series – AI Act

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The MiCA regulation – ten steps for crypto companies to consider
News | 20 Apr 2023

The MiCA regulation – ten steps for crypto companies to consider

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Setterwalls’ Tech Regulatory News Series – DORA
News | 03 Apr 2023

Setterwalls’ Tech Regulatory News Series – DORA

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Setterwalls’ Tech Regulatory News Series – NIS2
News | 24 Mar 2023

Setterwalls’ Tech Regulatory News Series – NIS2

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NIS2 – New EU Cybersecurity Framework
News | 08 Dec 2022

NIS2 – New EU Cybersecurity Framework

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Klarna Bank AB – the importance of transparency in privacy notices
News | 18 Aug 2022

Klarna Bank AB – the importance of transparency in privacy notices

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Solving the trade secret dilemma of the technical file submitted under MDR
News | 25 Nov 2021

Solving the trade secret dilemma of the technical file submitted under MDR

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Life Sciences Report November 2021
News | 25 Nov 2021

Life Sciences Report November 2021

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Collaboration Strategy: Develop, Claim, Share, Repeat
News | 03 Nov 2020

Collaboration Strategy: Develop, Claim, Share, Repeat

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Facial recognition technologies from a Swedish data protection perspective
News | 27 Oct 2020

Facial recognition technologies from a Swedish data protection perspective

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Virtual- and cryptocurrency – A guide to identify whether your business may be subject to anti-money laundering regulation
News | 10 Jun 2020

Virtual- and cryptocurrency – A guide to identify whether your business may be subject to anti-money laundering regulation

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How life sciences companies can use IP in times of crisis: 8 ideas to turn challenges into opportunity
News | 15 May 2020

How life sciences companies can use IP in times of crisis: 8 ideas to turn challenges into opportunity

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How to use your IP in times of crisis – 8 ideas to turn hardship into opportunity
News | 11 May 2020

How to use your IP in times of crisis – 8 ideas to turn hardship into opportunity

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The Swedish Post and Telecom Authority (PTS) issues an invitation to auction of 5G frequencies
News | 20 Apr 2020

The Swedish Post and Telecom Authority (PTS) issues an invitation to auction of 5G frequencies

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COVID-19: The EU Commission adopts digital toolbox in order to support exit strategies
News | 17 Apr 2020

COVID-19: The EU Commission adopts digital toolbox in order to support exit strategies

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Update: EDPB publishes personal data guidelines for connected vehicles and mobility applications
News | 19 Feb 2020

Update: EDPB publishes personal data guidelines for connected vehicles and mobility applications

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FinTech Report 2019
News | 11 Nov 2019

FinTech Report 2019

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Need to change your cookie policy folllowing judgement from European Court of Justice?
News | 09 Oct 2019

Need to change your cookie policy folllowing judgement from European Court of Justice?

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The European Banking Authorities (EBA) Guidelines for outsourcing – an ABC handbook for financial institutions to secure their actions and considerations
News | 03 Jul 2019

The European Banking Authorities (EBA) Guidelines for outsourcing – an ABC handbook for financial institutions to secure their actions and considerations

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Processing of personal data for research purposes
News | 16 May 2019

Processing of personal data for research purposes

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Strengthening life science brands through copyright
News | 16 May 2019

Strengthening life science brands through copyright

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Joint ownership could block use of research results
News | 15 Nov 2018

Joint ownership could block use of research results

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Life Sciences Report November 2018
News | 01 Nov 2018

Life Sciences Report November 2018

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The ‘Death of the Internet’, is it really approaching?
News | 25 Sep 2018

The ‘Death of the Internet’, is it really approaching?

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Are you personally liable for your company’s IP infringement? – the Swedish Patent and Market Court rules on IP infringement and lifting the corporate veil
News | 21 Nov 2017

Are you personally liable for your company’s IP infringement? – the Swedish Patent and Market Court rules on IP infringement and lifting the corporate veil

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IP Tech Report Summer 2015
News | 22 Jun 2015

IP Tech Report Summer 2015

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IP Tech Report Summer 2014
News | 13 Jun 2014

IP Tech Report Summer 2014

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