Fredrik Roos Partner, Member of the Swedish Bar Association +46 31 701 17 14 +46 70 191 10 67 fredrik.roos@setterwalls.se Practice areas: IT law and data protection / Intellectual property, marketing and media law / Commercial agreements / Compliance & Investigations Industries: Automotive industry / Sports, media and entertainment / Commerce & consumer / IT, technology & telecoms Languages: swedish, english Office: Gothenburg Assistant: Frida Elmeke Visit Linkedin profile Download vCard Profile Since 2003, I have been assisting companies with advice relating to technology, IP, commercial contracts, data and privacy. I am a partner since 2010 and the leader of Setterwalls’ IP/Tech team. I am a technology lawyer and assist Swedish and international companies with technology and IP intensive projects including partnerships, procurement, transactions, licensing, e-commerce, social media, telecommunications and intellectual property rights. I regularly advice on complex matters in relation to the introduction of new technologies and digital services. Based on my experience in both privacy and intellectual property law, and my technology background, I have found a niche in assisting clients with the negotiation of complex transactions and contracts relating to information ownership and the exploitation of data. I have a particular interest and experience in projects relating to data, machine learning, AI, Internet of Things (IoT) and Open Source Software. I also have more than 15 years’ experience of working with regulatory issues relating to privacy and data protection. Read more Read less Back careerrecommendationsmeritscasesarticles careerrecommendationsmeritscasesarticles 2003-,Setterwalls2006,Holland & Knight LLP, Boston, USA2003,University of Gothenburg, LL.M.2000-2003,University of Gothenburg, Department of Informatics, researcher2002,Advokatfirman Cederquist, trainee 27 Aug 2021 Setterwalls successfully represented Jollyroom in a dispute over misleading price marketing 18 Jun 2021 Setterwalls successfully represented Jollyroom in a dispute over unfair marketing 09 Jun 2021 Setterwalls Advokatbyrå has advised Mecenat and its owners when Mecenat enters into a partnership with IK Investment Partners 20 Nov 2020 Setterwalls has successfully represented Jollyroom in yet another a marketing dispute 25 Nov 2021 Solving the trade secret dilemma of the technical file submitted under MDR 25 Nov 2021 Life Sciences Report November 2021 03 Nov 2020 Collaboration Strategy: Develop, Claim, Share, Repeat 27 Oct 2020 Facial recognition technologies from a Swedish data protection perspective 10 Jun 2020 Virtual- and cryptocurrency – A guide to identify whether your business may be subject to anti-money laundering regulation 15 May 2020 How life sciences companies can use IP in times of crisis: 8 ideas to turn challenges into opportunity 11 May 2020 How to use your IP in times of crisis – 8 ideas to turn hardship into opportunity 20 Apr 2020 The Swedish Post and Telecom Authority (PTS) issues an invitation to auction of 5G frequencies 17 Apr 2020 COVID-19: The EU Commission adopts digital toolbox in order to support exit strategies 19 Feb 2020 Update: EDPB publishes personal data guidelines for connected vehicles and mobility applications 11 Nov 2019 FinTech Report 2019 09 Oct 2019 Need to change your cookie policy folllowing judgement from European Court of Justice? 03 Jul 2019 The European Banking Authorities (EBA) Guidelines for outsourcing – an ABC handbook for financial institutions to secure their actions and considerations 16 May 2019 Processing of personal data for research purposes 16 May 2019 Strengthening life science brands through copyright 15 Nov 2018 Joint ownership could block use of research results 01 Nov 2018 Life Sciences Report November 2018 25 Sep 2018 The ‘Death of the Internet’, is it really approaching? 21 Nov 2017 Are you personally liable for your company’s IP infringement? – the Swedish Patent and Market Court rules on IP infringement and lifting the corporate veil 22 Jun 2015 IP Tech Report Summer 2015 13 Jun 2014 IP Tech Report Summer 2014 13 Jan 2010 Rejuventation at Setterwalls – younger generation of new partners for 2010 External publications2013,Elektronisk signering (with jur.dr. Jon Kihlman et al.)2013,Cross Border E-Commerce: Schweden (with Johan Lind)2012,Ambush Marketing (with Lukas Bühlmann, Marina Palomba, Michael L. Novicoff, Fabian Reinholz and Vivien Chan)2009,Blowing the whistle in Sweden? - compliance hotlines and protection of privacy (with Bobi Mitrovic)2009,Shape, product and trademark? - Is a 3d-trademark something for you? (with Agnes Andersson)2009,If I own the copy then who owns the game? - Legal issues in a virtual environment (med Martina Bertilsson)2005,Legal Issues in the Global Information Society (with Professor Stephen C. Hicks et al.)2004,E-Commerce and the law of Digital Signatures (with Per Furberg et al.)2003,Controlling national top-level domains, the question of legitimacy2003,ICANN and Internet Governance: Unraveling the Myth (with Konstantinos Komaitis)2003,First Come, Not Served: Domain Name Regulation in Sweden2002,å ä ö - Trademarks and Domain Names in Sweden2002,Domain Names - Estudiar y discutir el sistema que arregla (with Dr. Mathias Klang)2001,Why Birtney Rocks! New Business Models for Musicians (with Dr. Mathias Klang)2001,Copyright in an Age of Disruptive Technologies (with Dr. Mathias Klang)2000eHandelsrätt - Handbok för näringsidkare (E-Commerce Law - A Handbook for Businessmen) (with Dr. Mathias Klang)Memberships2007Association Internationale des Jeunes Avocats (AIJA)2004,International Technology Law Association (ItechLaw)Chambers Europe (2018-2022) Chambers Global (2018-2022) Legal 500 (2018-2022 Who’s Who Legal (2019-2022) IP Stars ”Fredrik is to the point, extremely service minded and has in-depth knowledge of the relevant IP laws. Fredrik has the ability to communicate complex matters in a simple manner, so that the client is able to understand the issues at stake and make a well thought out decision on how to proceed.”Legal 500”They are easy-going, hard-working and with an exceptional business understanding that expands well beyond what could be expected by a firm within this practice. The individuals are determined to find solutions and always working hard to find a way forward with the client’s best interest in mind. Fredrik Roos’ knowledge within the IP area has been vital to the success of my Project.’”Legal 500”Partner Fredrik Roos has a unique understanding of the data role in future business model. He has ensured that our Company is well protected against future unknowns without limiting the possibility to work with partners, customers and suppliers in a good way.”Legal 500”He is one of the best lawyers I have worked with. He gives advice with a business mindset compared with in-house counsel, but still with the quality that you can expect from an external lawyer and with the value for money.”Chambers”I think he is really good at getting the full picture and is on the money pretty much all the time. He is very knowledgeable in this sector.”Chambers”Praised for his ability to adapt the advice to the situation and the business aspect.”Chambers Global”Fredrik is a star, he is very easy to work with and very laid back and he makes complicated issues seem relatively straightforward. He is very hard working, he is contactable any hour of day or night and he has been a real help. I don’t know what we would do without him to be honest. I think they are smashing and I have no constructive feedback.”Chambers Europe”Fredrik Roos is exceptional. Even when supported in matters by international high-end firms, I tend to call on Fredrik to help out in complex situations to find pragmatic, business-based solutions. I use many other firms, but Fredrik and his team has been the first choice for technology stuff.”Chambers Europe”His service is very good and he helps us both with small and big matters. For a non-professional there is a jungle of dos and don’ts, but with Fredrik’s help it turned out really well”Chambers Europe”Praised for his ability to find pragmatic, business-based solutions.”Chambers Europe”I use many other firms, but Fredrik and his team has been our first choice for tech stuff.”Chambers Europe”He has exceptional availability.”Chambers Europe”Fredrik Roos continues to provide tailored pragmatic advice, in my experience always finding the right balance between time/cost/quality. I have switched jobs and industries in the past couple of years but continue to reach out to Fredrik for support. He stands out also in an international comparison.”Legal 500”Fredrik Roos is a trusted and skilled resource.”Legal 500”Fredrik Roos is exceptional. In a context where I normally work with large multinational firms on transactions I still tend to turn to Fredrik when it gets tricky- he is pragmatic and he really gets what the issue is. A great support.”Legal 500”Fredrik Roos is an excellent support- he is my main go-to person for most issues and he has a great track record in getting new associates up and running quickly.”Legal 500”Fredrik Roos specialises in cross-border trade mark and copyright disputes, and frequently advises clients from the automotive manufacturing sector. Clients say he is "very efficient, extremely service-minded and nice to collaborate with.”Chambers Global”Likeable and highly skilled.”Legal 500”According to clients, Fredrik Roos demonstrates a 'perfect combination of being highly skilled but at the same time easy to work with.'”Chambers Europe”He is efficient, timely and provides business-oriented advice.”Chambers Global”He is very skilled, proactive and business-minded.”Chambers Europe”One of the world's leading Data and TMT lawyers”Who's Who Legal”The ‘solution-focused’ Fredrik Roos is ‘business-minded’ and has ‘strong experience of IT industry standards’.”Legal 500”Pragmatic approach.”Chambers Europe”Fredrik Roos is singled out for his commerciality and his IT expertise.”Chambers Global”IP and IT expert Fredrik Roos "brings a reassuring and calm attitude to our cases," according to clients, who appreciate his commercial approach, negotiation skills and availability.”Chambers Global”Clients highlight that "it's easy to work with him as he knows and understands what to do and what role he should take.””Chambers Europe”Technology and IP head Fredrik Roos is "really responsive," enthuse clients.”Chambers Europe