Profile

I specialize in empowering companies to safeguard and monetize their intellectual assets. My expertise spans drafting and negotiating commercial agreements, as well as providing comprehensive legal advice in R&D, marketing, and consumer protection law.

In addition to my advisory services, I handle IP and marketing law litigation, influencer collaborations, IP strategy work and offer strategic insights and legal analyses tailored to the unique needs of the fashion, automotive, and life sciences industries. Furthermore, I frequently conduct external lectures and seminars, sharing my knowledge in the fields of IP and marketing law.

Språk: English, Swedish, Swedish

Karriär

2019,-

Setterwalls

2019

Lund University, LL.M.

2017-2018

University of California – Berkeley

Case

Case | 03 Jul 2025

Setterwalls has assisted sellers in connection with the sale of all shares in Enspecta Holding AB to KEYTO Group AB

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Case | 10 Apr 2024

Setterwalls has assisted Jollyroom in a dispute over misleading price marketing related to new marketing legislation

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Case | 20 Oct 2023

Setterwalls has advised Pamica Group in connection with the acquisition of Freys Express

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Case | 04 Jul 2023

Pamica Group has entered into a share sale and purchase agreement regarding the acquisition of the Nordic region’s market leadin in moving and relocation – Alfa Mobility

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Case | 21 Feb 2023

Setterwalls has assisted Pamica Group AB in connection with the acquisition of Delta of Sweden AB

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Case | 01 Dec 2022

Setterwalls has successfully represented Jollyroom AB in another misleading marketing dispute against Babyshop Sthlm Holding AB.

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Case | 10 Aug 2022

Setterwalls has assisted Gapwaves AB in entering into a joint development agreement with Bosch GmbH regarding the development and production of high-resolution radar antennas for automotive vehicle applications.

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Case | 26 Jul 2022

Setterwalls has successfully represented Jollyroom AB in a misleading marketing dispute against Baby V AB

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Case | 29 Jun 2022

Setterwalls has advised Idsäter Invest AB in its purchase of 20% of the shares in the Swiss company Non-Violence Licensing SA

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Case | 02 Dec 2021

Setterwalls has advised ViaCon in its acquisition of all shares in Tubosider (United Kingdom) Limited

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Case | 27 Aug 2021

Setterwalls successfully represented Jollyroom in a dispute over misleading price marketing

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Case | 18 Jun 2021

Setterwalls successfully represented Jollyroom in a dispute over unfair marketing

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Case | 16 Jun 2021

Setterwalls has assisted Gapwaves AB in entering into an exclusive licensing and development agreement with Hella GmbH & Co. KGaA including the investment of MSEK 182

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Case | 20 Nov 2020

Setterwalls has successfully represented Jollyroom in yet another a marketing dispute

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Artiklar

New regulation introduces stricter accessibility requirements – do your products and services meet the new requirements?
News | 29 May 2024

New regulation introduces stricter accessibility requirements – do your products and services meet the new requirements?

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New regulation on packaging: is your business affected?
News | 23 May 2023

New regulation on packaging: is your business affected?

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New mandatory copyright legislation: are your employees and consultants being fairly compensated?
News | 23 May 2023

New mandatory copyright legislation: are your employees and consultants being fairly compensated?

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New regulations in the field of marketing and consumer law – how companies in the life sciences sector are affected
News | 23 May 2022

New regulations in the field of marketing and consumer law – how companies in the life sciences sector are affected

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Marketing restrictions, age requirements and health warnings? – Proposed new regulations for tobacco-free nicotine products
News | 24 May 2021

Marketing restrictions, age requirements and health warnings? – Proposed new regulations for tobacco-free nicotine products

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Is your Business Prepared for the Implications of Brexit?
News | 13 Nov 2020

Is your Business Prepared for the Implications of Brexit?

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Brexit happened – what will occur to your EU IP rights?
News | 25 May 2020

Brexit happened – what will occur to your EU IP rights?

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