Dos and Don’ts when marketing pharmaceuticals in Sweden

In this article, Per Lidman and Sara Söderling provide a comprehensive overview of how to trademark protect pharmaceuticals in Sweden as well as describe the key legal and regulatory elements of marketing these products online and offline on the Swedish market. Click on the link below to read the article in full. 

This article first appeared in Pharmaceutical Trademarks: A Global Guide 2020/2021, a supplement to World Trademark Review, published by Law Business Research – IP Division. To view the guide in full, please go to www.WorldTrademarkReview.com