case / 02 Jul 2015
Setterwalls assists in the sale of Celsius
Setterwalls assists the Gothenburg-based company ACMF Holding/Peoples Choice in the sale to the Finnish company Func Food Oy. Peoples Choice markets and distributes Celsius functional drinks in Sweden and the lifestile clothing brand Freddy.
Peoples Choice has successfully established Celsius on the Swedish market and has presently a market share of 7 % for sports- and energy beverages. Through the acquisition, Func Food expands its present products, which today is concentrated to “sports nutrition” and “superfood”, to also include functional beverages with future launch in both Sweden and Finland respectively.