Setterwalls advised the shareholders in connection with the divestment of Bannerflow

Setterwalls has assisted the shareholders in connection with the divestment of Bannerflow, a Swedish leading cloud platform company within creative automation for display advertising, to Tenzing.

Bannerflow is a fast-growing and profitable cloud platform company in creative automation for display advertising that enables companies to, independently, design, scale, publish, analyse and optimize their display advertisement over the campaign’s lifecycle. In recent years, Bannerflow has launched a number of product features that enhances the customer experience, particularly in the areas of social media, video and AI capabilities.
The acquisition of Bannerflow marks Tenzing’s first investment in the Nordics and is part of the Tenzing Fund III totaling GBP 900 million, which closed in July 2024.