case / 13 Apr 2021
Setterwalls has advised Caybon (previously Mediaplanet Group) in connection with the acquisition of Splay One – the Nordic Region's leading YouTube network – from Nordic Entertainment Group (NENT Group)
Setterwalls has advised Caybon (previously Mediaplanet Group) in connection with the acquisition of the YouTube-network Splay One from Nordic Entertainment Group (NENT Group).
Mediaplanet Group, with the majority shareholder Priveq Investment, acquires Splay One, a company which specialises in production and distribution through YouTube. Mediaplanet Group also changes their name to Caybon in connection with the acquisition. The deal strengthens Caybon’s position as the leading digital media house for branded content campaigns. The acquisition also means that Caybon’s turnover will pass the €100M mark.
Caybon’s business concept is to produce and distribute digital marketing campaigns. With 500 employees across 14 offices in North America and Europe, the group has become one of the leading players in the industry.
Mattias Detterfelt, Carl Lindencrona, Frida Lindhvall, Andreas Wårdh, Fanny Schön, Anna Berglund, Julia Sjöström