case / 27 Aug 2021

Setterwalls successfully represented Jollyroom in a dispute over misleading price marketing

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The Patent and Market Court approved Jollyroom’s claim regarding an injunction under penalty of a fine for misleading and unfair marketing against Pixizoo ApS.

Setterwalls has represented Jollyroom, the Nordic region’s largest e-retailer in children’s and baby products, in yet another dispute over misleading and unfair marketing against one of Jollyrooms competitors, Pixizoo ApS. Jollyroom brought an action regarding prohibitory injunction under penalty of a fine for a number of marketing measures taken by Pixizoo ApS, all of which made the company’s sales and offers appear more favorable than what they really were. Jollyroom’s case was upheld on all counts, and Pixizoo ApS was prohibited under penalty of a fine of 250,000 SEK for continuing with the unfair marketing measures in question. The judgement was issued on August 25 2021.

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