Event/webinar: The largest Pan-Nordic conference on Environmental and Ethical Marketing Claims

Get updated on the latest trends, the do’s and don’ts in relation to sustainable marketing claims and meet experts from different key industries. 

A growing number of enterprises aspire to reduce their climate footprint or become completely CO2 neutral. This has created a giant market for balancing and reducing climate impact. This market will probably only grow larger in the next decade. Many enterprises wish to create a green or ethical image of their products and services since climate consciousness, sustainability, ethics, social responsibility, and products being manufactured under orderly conditions have become #1 parameters for many consumers. Such marketing claims are, however, a two-edged sword since all environmental and ethical marketing claims must be documented for them not to be considered misleading.

Our conference will update you on the latest marketing trends in sustainable and green marketing, and industry experts will discuss how they design their marketing campaigns to build up goodwill and avoid pitfalls and shit storms. A panel of the most experienced Nordic marketing lawyers will discuss the legal basis of sustainable and green marketing.

The conference and the network group are organised by:

• Marie Vaale-Hallberg, Partner of Kvale (Norway)
• Hanna Pohjola, Senior Associate of Borenius (Finland)
• Helena Nilsson, Partner of Setterwalls (Sweden)
• Claus Barrett Christiansen, Partner of Bech-Bruun (Denmark)
• Anne Skovfoged Melgaard, Senior Associate of Bech-Bruun(Denmark)

The conference is held online and at the Bech-Bruun office in Copenhagen (Covid-regulations and restrictions apply). It is relevant for CEOs, marketing executives, CSR managers, in-house counsel, professional and industrial bodies, public authorities, and legal advisers with an appetite for marketing insight from peers and ready-to-use legal input.

• Date: 9 June 2022
• Time: 9:00-16:00
• Location: Online or Copenhagen (follow the link below for updated information)

View the full program here. The conference is in English.

Should you have any questions or requests, please contact Helena Nilsson or Tove Andersson (contact details below). Welcome!